THINK DIFFERENT - AGAIN!
In 1984, Lee Clow of TBWA/Media Arts Labs in collaboration with Apple created the commercial above. It challenged us to Think Different by depicting……….
…The crazy ones, the misfits, the rebels, troublemakers, the round pegs in the square holes, the ones who see things differently. The ones who are not fond of the rules, the ones that have no respect for the status quo. And while you can quote them, disagree with them, glorify or vilify them - about the only thing you can’t do is ignore them because they change things, they push the human race forward. Some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
This is the time for organizations to re-invent themselves, find new markets, expand their influence and grow leaders. Look around your organization for the crazy ones, the misfits, the rebels - the ones who push you to be different - to see things differently. Work along side them and challenge the current state of things. These are the ones who are your future - they are the ones who are just crazy enough to struggle upstream against the status quo and propel you forward.
KNIHT TNEREFFID!
